Ms. Laura Crescimano

San Francisco's Market Street is one of the most iconic civic corridors in the country—and one of the most complex. Earlier this year, ULI San Francisco launched the international Market Street Reimagined ideas competition, drawing more than 170 submissions from around the world. The six winning concepts offered bold, creative visions for Market Street's future, ranging from radical hospitality to transformative greening. In this session, hear directly from the winning teams in rapid-fire presentations, then join a distinguished panel of jurors and a city leader to unpack why these ideas rose to the top, what they reveal about Market Street's challenges and opportunities, and how San Francisco is preparing to move from imagination to action.