Converting Vacant Commercial Space: Strategies for Success
Thu Nov 06
2:30 PM — 3:30 PM (GMT-08:00) Pacific Time
Moscone West - Level 2, 2022-2024
Category
Mixed-Use
As remote work continues to reshape urban landscapes, many downtown business districts face an oversupply of vacant office space, impacting local economies. A natural solution is to convert underutilized office buildings into housing and mixed-use developments. According to JLL, office conversions reached record highs in 2022, 2023, and 2024, with no signs of slowing.
However, these projects come with significant challenges, including structural limitations, regulatory hurdles, and financial feasibility concerns. To address these barriers, cities are introducing zoning reforms and financial incentives to encourage adaptive reuse. Successful conversions not only increase housing supply but also create dynamic, resilient commercial districts by integrating residential, retail, and office spaces.
Conversion projects can be successful, including a focus on sustainability. This panel will explore key factors for executing effective office-to-residential and mixed-use conversions, including market conditions, structural adaptability, regulatory considerations, and financing strategies.
Speakers
Moderator
Moderator
Regional Director U.S. Green Building Council
Sheri serves as Regional Director for the U.S. Green Building Council, where she leads market development and sustainability initiatives across the Midwest. With over 25 years in the building industry, she brings deep expertise in sustainable construction, strategic partnerships, and stakeholder engagement. Sheri is a trusted advisor to state and local policymakers and frequently speaks on the intersection of policy, design, and environmental performance. Prior…
Panelist
Host Committee
Panelist
Product Council Liaison Committee Lead Host Committee
Project Manager, Joint Development San Francisco Office of Economic & Workforce Development
Jacob Bintliff is a Project Manager for Joint Development at the San Francisco Office of Economic and Workforce Development, where he works with developers and civic leaders to advance major master planned real estate projects and investments, advances state and local policy efforts to spur housing development citywide, and is part of the department's downtown recovery team and leads efforts to promote office-to-housing adaptive reuse…
Panelist
Panelist
Skidmore, Owings & Merrill
Architect Lisa Follman leads cultural, institutional and commercial projects out of our San Francisco studio and advances adaptive reuse research firmwide. She cultivates interdisciplinary collaboration through curiosity and a keen understanding of the technical details that can achieve a client's goals and unlock the best experience for a building's users—whether a church, a consulate, or a college campus. Lisa's work spans typologies, from the Cathedral…
Panelist
Panelist
Principal and Design Director Gensler
Peter is a Principal and Design Director for Gensler’s Northeast region who continually finds ways to innovate, delight, and inspire. He brings a breadth of knowledge from building design to workplace, brand, and experience design. Peter focuses on creating inspiring environments that support his client’s aspirations, values, and business strategies. Based in Gensler’s New York office, he works for clients across real estate development, retail, media, and…

