The unfolding story of declining office use, rapid civic change, and shifting work patterns has created an obvious (and yet to be fully defined) need for adaptive reuse in city centers, suburban office developments, and smaller markets alike around the country. In addition, the remote and hybrid work trend that accelerated during the pandemic resulted in net migration away from gateway cities to secondary cities and emerging markets. Since its creation in 2012, ULI North America’s Redevelopment and Reuse Product Council (RRC) has engaged and collaborated around adaptive reuse opportunities, trends, best practices, challenges, and solutions. Five RRC members will share a case study from a growing tertiary market that highlights the role of reuse in downtown and neighborhood revitalization, the need for creative capital stacks for uncommon times, and the creative solutions necessary for project feasibility. After short presentations, they will engage in a dialogue regarding the dynamics, challenges, economic necessities, and creative problem solving that make adaptive reuse developments vibrant, successful, and impactful. If you’re facing challenges or if you see opportunity related to an existing building with a fading current use, learn from those who have traveled the road already.