Ms. Rachel Krenz

In recent years, the North American residential real estate market has transformed due to shifting demographic trends. This session explores population movements, generational preferences, and cultural diversity reshaping housing across metropolitan centers and rural communities. Attendees will learn how aging baby boomers, the rise of millennials and gen z as homeowners, gen x as the sandwich generation, and the influence of multicultural populations are redefining demand, location, and the concept of home. It examines younger generations' shift toward urban living and reverse migration to suburbs and smaller cities fueled by remote work. Participants will also consider how a growing senior population with unique needs—such as accessible design and proximity to health care—impacts development patterns and market offerings. The session addresses fluctuating immigration rates and internal migration within North America, invigorating some regions while challenging others. Developers and policymakers are rethinking affordability, infrastructure, and inclusive community development. Changing household structures—such as multigenerational living and single-person households—drive innovation in housing design and amenities. Whether you are a developer, agent, investor, or urban planner, you will leave with a deeper understanding of how demographic change is both a challenge and a catalyst for innovation in the residential property market.