Panelist

Ms. Coralie Olson

MASSIVart

Coralie is a strategic leader in Creative Placemaking and Public Art Consulting, with expertise in destination-building for the real estate sector. Coralie is a Managing Partner at MASSIVart, bringing over 20 years of success in the Art and Culture, Real Estate, Luxury, and Marketing industries. As Managing Partner, Coralie leads growth strategies for MASSIVart and helps clients maximize the impact and long-term value of their placemaking investments. With a passion for infusing creativity into the North American real estate sector, Coralie is an advocate for art in public spaces. She is a member of the Placemaking Product Council with the Urban Land Institute. Additionally, she has served as a Board Member for Long Winter, a community arts festival featuring over 200 local artists in Toronto annually.

Speaking at

Tue Oct 29 4:00 PM — 5:00 PM (GMT-05:00) Eastern Time Resorts World Las Vegas - Level 2, Jasmine AB

Sparking Development with Arts and Culture: Best Practices in Real Estate Development

Mr. Taylor Lawch, JBG SMITH Properties

Ms. Juanita Hardy, Tiger Management Consulting Group LLC

Andrew Hoyne, Hoyne

Mr. Matthew Kwatinetz, NYU Schack Institute of Real Estate

Ms. Coralie Olson, MASSIVart

Category Placemaking

Type AIA LU AICP CM Concurrent Session Open to All Attendees

The demand for creative placemaking in real estate development has grown rapidly since ULI's launch of its Creative Placemaking (CPM) project in 2016. ULI's 2020 publication, which inspired this session title, is the second most downloaded publication in ULI's history. ULI has built a body of CPM knowledge from studying real projects supplemented by site visits, interviews, surveys, and more. Art in Place, ULI's recent CPM initiative, involves nine global cohorts aimed at facilitating artist-developer connections. The initiative provides fresh insights and reinforces findings that CPM promotes thriving, equitable, and resilient cities and places. This session brings together a panel of internationally recognized leaders and CPM experts who corroborate ULI research with recent studies, including a 2023 study by the Toronto Metropolitan University and the recently released Volume 3 of The Place Economy containing hundreds of essays by real estate professionals spanning the globe. Panelists will discuss CPM best practices and how to apply them successfully. They will postulate on why to focus on creative placemaking in real estate development, and why now.