Real estate projects can lead to beneficial outcomes that boost local economies and enhance communities’ quality of life over the long term. Recently, concern over the social effects of real estate, both positive and negative, has increased. Social impacts are the deliberate, extra, attributable economic, social, and environmental advantages to communities brought about by real estate investment and operations. This panel of real estate investors and developers will focus on why and how they are taking into account both the financial ramifications and the overall impact that an asset may have over the course of its existence, including the influence of the building on its final users and neighborhoods. This not only is the right thing to do, but also contributes to the long-term business case for a development—ensuring it is both profitable and drives positive outcomes throughout its lifetime.