Panelist

Ms. Michelle George

National Director of Innovation/Architect BSB Design

Michelle George is a Registered Architect in North Carolina with experience focused on multifamily developments, complemented by work in institutional and single-family projects. As the National Director of Innovation at BSB Design, she is focused on revolutionizing the design process to better serve clients by delivering high-performing assets. In 2018, Michelle began working with BSB Design and developed a strong foundation in completion of construction documents. Later serving as the National Multifamily BIM Director, she honed her expertise in Building Information Modeling (BIM) for large-scale residential projects. Today, she leads initiatives to improve design workflows, enhance the quality of life for residents, and foster a positive workplace for employees. With a commitment to innovation, she continuously seeks out new strategies that elevate both design and operational excellence, including the investigation of AI in the AEC industries.

Speaking at

Wed Oct 30 2:30 PM — 3:30 PM (GMT-05:00) Eastern Time Resorts World Las Vegas - Level 2, Jasmine CD

AI in Design: Embracing New Technology to Connect on a Deeper Level with New Consumers

Ms. Christie zumBrunnen, Trio, Inc.

Mr. Bill Allen, EvolveLab

Ms. Michelle George, BSB Design

Mrs. Angela Harris, Trio, Inc.

Category Technology

Type AIA LU Concurrent Session Open to All Attendees

From fashion to education to finance to health care, nearly every industry has been revolutionized by the recent advances and accessibility of artificial intelligence (AI). In fact, 79 percent of global companies expect Generative AI (GenAI)—models that can create unique content such as text, images, audio, video, and 3D models by learning patterns from existing data—to substantially transform their industry in the next three to five years. The GenAI market size is projected to reach $207 billion by 2030. So how can architect and designers tap into that flourishing market? In this session, explore how AI has impacted the design industry, what's next for these new and rapidly evolving technologies, and how to harness the power of AI to better understand and appeal to the interests and psychographics of the new consumer.