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2025 ULI Fall Meeting 2025 ULI Fall Meeting
, November 04 – 06, 2025
Moderator

Elizabeth Brink

Gensler

Elizabeth is Co-CEO of Gensler and Co-Regional Managing Principal of the firm’s Southwest region. As a design strategist for more than two decades, she has helped innovative companies create and implement high-performance, people-focused workplaces that leverage both changing technologies and shifting employee expectations. She is a sought-after expert on issues related to workplace transformation, providing an integrated and human-centered perspective on the workplace.

 

With a professional background that combines architecture, communications, user research, and business strategy, Elizabeth brings a broad skill set, multidisciplinary perspective, and rigorous analytical process to each project. Elizabeth has held several leadership positions within Gensler and currently serves on Gensler’s Board of Directors. She is a member of the LA Area Chamber of Commerce Board of Governors and the Women’s Presidents Organization. She holds a Bachelor of Arts from Princeton University and a Master of Architecture from UCLA.

Speaking at

Wed Oct 30 9:00 AM — 10:00 AM (GMT-05:00) Eastern Time Resorts World Las Vegas - Level 2, Jasmine CD

The Experience Multiplier: How Entertainment Experiences Are Driving Today’s Vibrant Mixed-Use Districts

Las Vegas, the entertainment capital of the world, has long been the spiritual home of immersive experiences. With the success of the Sphere, it has also become the literal epicenter of this trend. While Vegas offers endless hospitality and entertainment opportunities, its real value lies in the lessons it can teach the real estate industry about placemaking, blending physical and digital spaces, and creating shared experiences that foster a sense of community. Immersive experiences can transform mixed-use developments and urban centers, but without careful planning and foresight, they risk falling flat and missing the mark with diverse audiences. Join this panel of experts, moderated by Gensler's co-ceo Elizabeth Brink, as they explore the future of location-based and retail-immersive entertainment. This discussion will dive into the growing convergence of dining, hospitality, nightlife, entertainment, and urban public spaces, using insights from Las Vegas's unique position in experiential entertainment development. The panel will highlight the success stories of AREA15 and the Sphere and draw on global examples from intimate dining establishments to large-scale planned districts. Attendees will learn how to blend themed entertainment design with commercial strategies to transform ordinary spaces into extraordinary experiences. Discover how these insights can shape the future of urban development, making cities more engaging and community-focused.