The Experience Multiplier: How Entertainment Experiences Are Driving Today’s Vibrant Mixed-Use Districts

Wed Oct 30 9:00 AM — 10:00 AM (GMT-05:00) Eastern Time Resorts World Las Vegas - Level 2, Jasmine CD

Type AIA LU AICP CM Concurrent Session Open to All Attendees

Las Vegas, the entertainment capital of the world, has long been the spiritual home of immersive experiences. With the success of the Sphere, it has also become the literal epicenter of this trend. While Vegas offers endless hospitality and entertainment opportunities, its real value lies in the lessons it can teach the real estate industry about placemaking, blending physical and digital spaces, and creating shared experiences that foster a sense of community. Immersive experiences can transform mixed-use developments and urban centers, but without careful planning and foresight, they risk falling flat and missing the mark with diverse audiences. Join this panel of experts, moderated by Gensler's co-ceo Elizabeth Brink, as they explore the future of location-based and retail-immersive entertainment. This discussion will dive into the growing convergence of dining, hospitality, nightlife, entertainment, and urban public spaces, using insights from Las Vegas's unique position in experiential entertainment development. The panel will highlight the success stories of AREA15 and the Sphere and draw on global examples from intimate dining establishments to large-scale planned districts. Attendees will learn how to blend themed entertainment design with commercial strategies to transform ordinary spaces into extraordinary experiences. Discover how these insights can shape the future of urban development, making cities more engaging and community-focused.

Speakers

Moderator

Elizabeth Brink

Gensler

Elizabeth is Co-CEO of Gensler and Co-Regional Managing Principal of the firm’s Southwest region. As a design strategist for more than two decades, she has helped innovative companies create and implement high-performance, people-focused workplaces that leverage both changing technologies and shifting employee expectations. She is a sought-after expert on issues related to workplace transformation, providing an integrated and human-centered perspective on the workplace.

With…

Panelist

Mr. Winston Fisher

Partner & CEO Fisher Brothers & AREA15

Partner at Fisher Brothers. With nearly nine million square feet of assets in New York, Washington, D.C., Florida and Las Vegas, Fisher Brothers has been growing rapidly and expanding into new sectors under his leadership, including experiential retail and entertainment, asset management, and hospitality management. Mr. Fisher serves as Chief Executive Officer of AREA15, the world's first purpose-built immersive entertainment district located minutes from the…

Panelist

Ms. Ann Morrow Johnson

Global Entertainment Leader, Design Director Gensler

Ann Morrow Johnson, one of XLIST’s 100 Most Creative Visionaries in Experiential, leads the global Immersive Experience and Entertainment Practice for Gensler. Her decades of experiential innovation across theater, cultural, institutional, and entertainment sectors, recently as Global Head of Creative Development for Walt Disney Imagineering, builds upon Gensler’s unique position to drive design innovation around the world.

Ann Morrow creatively and strategically led over…

Panelist

Mr. Liam Thornton

ASM Global

LIAM THORNTON Executive Vice President, Real Estate Development & Advisory Services at ASM Global M.S. Real Estate Development, School of Architecture and Planning, MIT B.S. Civil Engineering, Santa Clara University Liam oversees the acquisition, development, and advisory services for all real estate investment and development at ASM Global. Prior to ASM Global, Liam held executive development roles at Live Nation, House of Blues, Universal Studios,…