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2025 ULI Fall Meeting 2025 ULI Fall Meeting
, November 04 – 06, 2025

Navy Pier’s Reimagination: People-Centered Placemaking

Wed Oct 30 2:30 PM — 3:30 PM (GMT-05:00) Eastern Time Resorts World Las Vegas - Level 2, Jasmine EF
Navy Pier, envisioned in Daniel Burnham's 1909 Plan of Chicago and designed by architect Charles Sumner Frost, was built in 1916 to meet demand for commercial shipping and leisure on the lakefront. Called "The People's Pier," it juxtaposed double-decker freight sheds with grand public spaces, evolving through its first century to meet the needs of Chicagoans. Since 2011, Navy Pier has been reimagined to provide its 8M+ annual guests with unique experiences and a built environment connecting the cityscape to the lakefront. A 2010 ULI report spurred the most recent improvements, including Polk Bros Park, a 13-acre green entrance to the Pier, as well as a JCFO-designed waterfront promenade, the Pier's "green spine." Further enhancing the guest experience are the state-of-the-art Yard theater, the iconic Centennial Ferris wheel, the KOO-designed Sable Hotel and Offshore, the world's largest rooftop bar (Guinness World Records). Together, these projects enhance the guest experience, answering the ULI panel's call that the Pier be a "public place to serve the people of Chicago and present its cultural fabric to the world." Drawing from its maritime past and unique location, more changes are envisioned with renewed focus on not only serving millions of annual guests, but also the thousands of employees, artists, and entrepreneurs that call Navy Pier home, supporting the cultural, tourism, and business economies while creating social impacts that reverberate throughout the community.

Speakers

Presenter

Director Navy Pier

Marisa Díaz-Arce is the Director of Brand Activations, Tenant Partnership & Engagement at Navy Pier, oversees experiential marketing companies, diversifying brand activation experiences at the Pier. Through the Tenant Partnership & Engagement strategy, Marisa promotes community and diversity that curates events & markets that highlight local small businesses, local organizations and supporting minority-owned women businesses within tenant kiosks, demonstrating her commitment to local entrepreneurship and…
Presenter

President/CEO Navy Pier

Navy Pier President and CEO Marilynn Gardner oversees the complex operations, programming, long-term visioning, and fiscal wellbeing of one of Chicago's greatest recreational assets and the Midwest's most visited destination. An enthusiastic ambassador and advocate for her native Chicago, Gardner has applied her passion for Navy Pier into a three-decade career, spanning several leadership roles. She is recognized as the driving force behind the ever-evolving…
Presenter

Principal KOO

Jackie Koo is the Founding Principal of KOO, an integrated Architecture Interior Design, and Urban Planning firm established in 2005 and recipient of the 2023 AIA Chicago Firm Award. KOO's diverse clientele and project types include both new construction, adaptive re-use, and historic renovations in the Hospitality, Education, Commercial, Residential, and Civic sectors. Notable projects include the Sable Hotel at Navy Pier, interior design for…