AI in Design: Embracing New Technology to Connect on a Deeper Level with New Consumers

From fashion to education to finance to health care, nearly every industry has been revolutionized by the recent advances and accessibility of artificial intelligence (AI). In fact, 79 percent of global companies expect Generative AI (GenAI)—models that can create unique content such as text, images, audio, video, and 3D models by learning patterns from existing data—to substantially transform their industry in the next three to five years. The GenAI market size is projected to reach $207 billion by 2030. So how can architect and designers tap into that flourishing market? In this session, explore how AI has impacted the design industry, what's next for these new and rapidly evolving technologies, and how to harness the power of AI to better understand and appeal to the interests and psychographics of the new consumer.