The world has changed for community developers and homebuilders. Heightened buyer expectations, new product types, and better use of technology are forcing a new approach to building communities. But we are all leaving value on the table by focusing on the transaction versus the relationship and experience. Loyalty has transformed the customer experience and economic model in retail, hospitality, travel, and finance. In this session, we will explore what that means for homebuilders and developers, and how to take advantage of it.