One of the greatest challenges of our time: every new building emits greenhouse gases, and the city of Toronto needs to build housing for 3 million new residents by the same year it becomes net zero. Worldwide, the only solution to building more and polluting less is through the adoption of a circular economy and culture of material reuse, and developers have an unrivaled power to implement this necessary paradigm shift at an urban scale. Using our own salvaging pilot project at The Yards in Toronto as a backdrop, we propose a multidisciplinary panel discussion on the opportunities, challenges, and roadmap of integrating material circularity into the development process. Circular thinking will be addressed through three lenses: design and ideation; feasibility; and implementation. What can we do with what we have? How do we prove that it’s possible? And who has done this—how can we carry it out? Unlike purely architectural conversations that discuss design alone, this panel breaks the mold by taking a holistic look at the situation through the lens of developers, dispelling myths and starting a larger conversation for North American city builders and beyond.