In the 1990s, the longest a non-Texan would stay in Dallas/Fort Worth (DFW) was two hours—for a flight layover. Today, the DFW Metroplex is home to 24 Fortune 500 company headquarters, trailing only New York City and Chicago, and DFW’s economy has grown markedly faster than those of its three largest rivals (New York, Los Angeles, and Chicago). The region’s population has surged almost three times faster than the average for the nation’s 50 largest metro areas. Much of this growth has come from net domestic in-migration, and demographers project that DFW will reach 10 million people in the 2030s, surpassing Chicago to become America’s third-largest metro area. So, why are so many now calling Dallas/Fort Worth home? And can the region’s triumphs and lessons learned apply to other major U.S. cities?