Resurrecting the Glamour: The Revitalization of Broadway Row in Los Angeles

Located in the heart of Los Angeles, Broadway Row is a historic district known for its beautiful Beaux-Arts and Art Deco buildings, many of which were constructed in the early 20th century. Once known as the “Broadway Theater District,” the area was the first and largest historic theater district listed on the National Register of Historic Places, and the focus of a 10-year redevelopment initiative launched in 2008 to reactivate its historic theaters and underused buildings.

The revitalization of Broadway Row has brought back the glamour of a bygone era, with stunning Art Deco buildings, ornate theaters, and an electric atmosphere. Many of these grand old edifices have been repurposed for other uses, such as office space or residential lofts, along with new local dining and retail. The theaters offer a mix of classic films and new releases, as well as live performances and events. Despite these changes, Broadway Row retains much of its old-world charm, with ornate facades, wrought-iron balconies, and other intricate details. On this walking tour, we will visit some examples of adaptive reuse and reimagining, including the Eastern Columbia Lofts, the Apple Tower Theater (now a retail store for Apple), the Ace Hotel and Theater (now a hotel, performance, and dining/nightlife complex), and the Broadway-Spring Arcade Building (now a bustling food hall and retail space). We will also swing by the most iconic theaters in the district, including the Orpheum, Rialto, Globe, and Palace.