Public Art as Workhorse: Using Percent-for-Art for Branding, DEI, and Attracting Tenants

October 26, 2022 1:00 PM – 2:00 PM (GMT-06:00) Central Time Kay Bailey Hutchison Convention Center, D221 Concurrent Session
Open to All Attendees
Marketing Placemaking and Placekeeping Urban Design
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With development budgets tightening, public art and percent-for-art programs are increasingly seen as creating an amenity that also has to work—and work hard. In light of COVID-19/post-COVID trends, public art is helping attract workers back to the office and urban centers as a distinguishing mark of creative workplaces and outdoor gathering spaces; it creates regional branding for major projects and localities; it supports leasing and marketing; it enhances community engagement for entitlements; and it can hit diversity/inclusion goals with sensitive, locally focused art. Panelists will share best practices and case studies from direct experience in multiple large-scale art installations such as at the Dallas area’s major 204-acre CityLine transit-oriented development in Richardson; the new $200 million Auberge Du Soleil resort in Napa Valley; Boston Properties’ 4 million-square-foot next phase of Reston Town Center in Reston, Virginia; downtown Austin’s public/private art collaborations; and other art components for diverse product types in hotel/hospitality, civic/nonprofit, and even airports.