Should your business mantra be “Go big or go home,” or “Too big not to fail”? In a lively, freewheeling exchange intended to educate emerging entrepreneurs and perhaps amuse mature ones, John McNellis author of the ULI book Making It in Real Estate, will explore the benefits—and costs—of using other people’s money to fund your development deals versus the freedom—and limitations—of using your own money. Is it better to own 1 percent of a high-rise or 100 percent of a gas station? To go national or stay local? Spoiler alert: you can go broke either way.