Making Pâté out of Liverwurst: The Transformation of Three Landmark Urban Regional Retail Centers

Wednesday, October 25, 2017 03:00 PM – 4:15 PM Convention Center, Concourse Hall F Open to All Attendees
Concurrent Session

In generation one, many of the country’s most prominent developers and architects were based in southern California. Why, then, were so few high-quality retail projects to be found at this nexus of inspiration? Now, in their second iteration, several successful and prominent projects have been transformed to ensure market dominance—recast to reflect evolving psychographic information and reach beyond demographic data. The visionaries speak and case studies reveal what’s next.