In urbanizing suburbs, developers are adding density to existing retail centers through the addition of multifamily residential. While retail and residential uses often go hand-in-hand, each comes with very different baseline requirements. From aesthetics to structural bay widths and other dimensions, what is optimal for retail is often not ideal for residential. Balancing these requirements and finding ways to optimize both can be the key to attracting high-value tenants and increasing return for the developer’s investments. Frequently, developments are driven by one use, often at the expense of another use. This session will bring together a panel of retail and residential experts, including developers, architects, and planners, to discuss ways to reposition and densify existing shopping centers by optimizing the needs of both retail and residential. Panelists will explore case studies of successful shopping center densification.