An Undervalued Asset: Revealing the Role of Retail in Mixed-Use Environments

September 20, 2019 9:00 AM – 10:00 AM Walter E. Washington Convention Center, 204ABC Concurrent Session
Open to All Attendees
Food and Real Estate Land Use Type/Sector – Mixed Use and Multi-Use Land Use Type/Sector – Retail
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Architects, owners, and developers frequently overlook the role of retail as an anchor in mixed-use environments. A thoughtfully designed retail, restaurant, and entertainment space can catalyze the success of mixed-use environments by establishing destinations, serving as an amenity for other uses, and creating a sense of place. By prioritizing the design of retail spaces and facilitating collaboration among stakeholders early in the development process, owners can maximize the potential of retail spaces. Through this collaboration and conscious design at the street level, the team can create activated places that attract high-value tenants. This panel will assemble developers, designers, and planners to explore perspectives on the design of retail that serves to enhance the success of a development as a whole. Panelist will explore key mixed-use case studies in the D.C. area such as the Wharf in Washington, D.C.; Central Place in the Rosslyn neighborhood of Arlington, Virginia; and City Center in Washington, D.C.