A New Bottom Line: The Value and Impact of Placemaking

October 31, 2023 1:00 PM – 2:00 PM (GMT-08:00) Pacific Time Los Angeles Convention Center - West Hall, Concourse: 151 Concurrent Session
Open to All Attendees
Economic Development Real Estate Trends Urban Design
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How can you make your space more culturally vibrant and feel safer, friendlier, and aspirational? A collaborative study by academic researchers, placemaking and public art firm MASSIVart, and industry leaders has found an increase in personal connection, more time spent, sense of safety, and more shareability of locations with placemaking interventions. This research published with the Toronto Metropolitan University has found a 50 percent increase in time spent in these locations, and a 53 percent increase in self-congruity when participants engaged with sites with placemaking initiatives. Placemaking contributes to more accessible, resilient, and vibrant communities that turn spaces into cultural destinations for community members and businesses alike. Learn from the academic researchers and industry leaders behind this groundbreaking study and see how creative placemaking can introduce more dwell time, positive perceptions, and economic buzz in your space.