October 28 – 30, 2024
Resorts World Las Vegas
Las Vegas, NV, UNITED STATES
October 28 – 30, 2024
Resorts World Las Vegas
Las Vegas, NV, UNITED STATES
Nella McOsker is CEO of Central City Association (CCA), the premier advocacy organization focused on enhancing the vibrancy of Downtown Los Angeles and increasing opportunity in the region. CCA represents the interests of over 300 businesses, trade associations and nonprofit organizations in L.A. County.
McOsker previously served as CCA’s Vice President of Strategic Relations, skillfully managing the organization’s operations, membership acquisition and retention, revenue and development strategies with particular acumen through the COVID-19 pandemic. During this time, McOsker also grew and diversified CCA’s membership while promoting DTLA’s pandemic-impacted industries and designed new strategies to expand the organization’s engagement and influence across the Los Angeles region.
McOsker has more than a decade of experience leading strategy, coalition-building and communications in a range of industries. She executed major client initiatives in tourism, retail, healthcare, technology, public safety development and more during her time at public affairs firms Strategies 360 and High Lantern Group. She was a founding leader of the Strategies 360 Los Angeles office, building out the team and driving business development. Her successful projects range from statewide ballot propositions, corporate communications campaigns, crisis management and strategic planning. As a consultant, McOsker led the strategic visioning of CCA’s advocacy priorities and expanded CCA’s influence to include residents, visitors and tourists.
McOsker brings significant expertise in business, civic and political affairs in Los Angeles. In 2022, she played a pivotal leadership role to successfully elect Tim McOsker to LA City Council. She serves on The Association of Catholic Student Councils Board and was an integral board member of former Metro Charter Elementary School in Downtown Los Angeles.
She graduated Cum Laude from University of Notre Dame with a Bachelor of Arts in Political Science and Interdisciplinary Minor in Politics, Philosophy and Economics. McOsker is an alumna of the Coro Fellowship in Public Affairs and Teach For America.
Wednesday, November 1, 2023
2:30 PM – 3:30 PM
Los Angeles Convention Center - West Hall, Concourse: 151
How do project teams approach an adaptive reuse project? What are the right questions to ask and how does one evaluate the advantages and disadvantages of making an adaptive reuse project not just feasible but truly viable? This panel will give you an insider’s perspective on understanding how to spot and harness potential at the project’s outset, while also mitigating risks throughout the process. Comprising experts from policy, development, design, and construction fields, the panel will conduct a real-time assessment of a building’s transformation from office to residential use. Working collaboratively, they will critically evaluate the project’s viability. Each panelist […]
Thursday, November 2, 2023
10:30 AM – 11:30 AM
Los Angeles Convention Center - West Hall, Concourse: 152
Downtown Los Angeles (DTLA), once a 9-to-5 neighborhood, was on the up-and-up with 24-hour activity and spilling east into the new trendy Arts District neighborhood. However, as primarily an office market, DTLA was hit hard during the COVID-19 pandemic; concessions for office, multifamily, and retail abounded. What’s next for L.A.’s downtown core? Hear from experts in the market to discuss strategies, opportunities, and case studies for office repositioning, reviving retail, attracting tourists, and drawing residents back to downtown.