October 30 – November 2, 2023
Los Angeles Convention Center - West Hall
Los Angeles, CA, UNITED STATES
October 30 – November 2, 2023
Los Angeles Convention Center - West Hall
Los Angeles, CA, UNITED STATES
FAIA, NOMAC, IIDA, LEED AP
Principal, Director of Global Diversity, Los Angeles
Born in Harlem and raised in the Bronx, Gabrielle knew from the time that she was twelve years old that architecture would be her calling. Her motivation to enter the profession was a direct response to the design of public housing and her strong desire to positively impact the lives of African Americans and people of color living in her community. Her career path was driven by a passion to design for others and foster access to the design industry for all genders and racial backgrounds.
As the second black female to graduate from the architecture department of the Rhode Island School of Design, Gabrielle has been a key player in our firm’s success for over three decades, working in both the New York and Los Angeles studios where she became the first African American and first woman to rise to the position of Managing Director. Over the course of her career, she has led numerous complex and high-profile projects, including the Ronald Reagan UCLA Medical Center and King Saud bin Abdulaziz University for Health Sciences.
Her unique role as the firm’s Director of Global Diversity and an award-winning principal, enables her to combine her passion for architecture and social justice to effect positive change.
Director, West Region
Amazon
Ron Frierson serves as Director of the West Region for Amazon. His role is responsible for supporting investment projects in the Western United States (WA, OR, CA, AZ, HI, and AK) where he champions investment narratives to achieve company objectives while working in close collaboration with business partners in WW real estate, legal, public policy, community engagement, communications, finance, workforce staffing, and taxation.
Before joining Amazon, Ron served as Director of Economic Policy for Los Angeles Mayor Eric Garcetti. Ron led the Business Team for the Mayor’s Office, which develops business policy affecting the world’s 3rd largest metropolitan economy. Ron’s portfolio included the City’s major industry sectors – Commercial Real Estate Development, Technology, Sports & Entertainment, Manufacturing (Bioscience), Taxation, Healthcare, and Tourism & Hospitality. He also oversaw the Convention & Tourism Department, Department of Cannabis Regulation and the Economic Workforce & Development Department on behalf of the Mayor’s Office. Significant projects include Gucci’s 100-year anniversary, COVID-19 microloan program, the L.A. Regional COVID Relief Fund, Commercial Eviction Moratorium, HQ relocations, Covid-19 vaccine logistics/strategy, and film production studio capacity strategy, among others. Ron’s team was
instrumental in developing programs that continues to help the Los Angeles economy stabilize and recover from the economic damage caused by the COVID-19 pandemic.
Ron’s career spans over 20 years of service in both the private and public sectors including domestic and international corporate site selection, management consulting, real estate brokerage/entitlement/development, labor analytics, supply chain analysis, discretionary business incentive negotiation & procurement, media/marketing, economic development and international professional athletics.
Before joining the Mayor’s Office, Ron was Director of National Incentives for NAI Capital-Tenant Consulting Group in Los Angeles where he began building the firm’s national incentives procurement consulting capabilities and performed tenant representation brokerage services. Prior to that, he briefly served as the Principal – West Coast at Hickey & Associates (NY) and served as Vice President at CBRE-Location Incentives (AZ), a team that specializes in corporate site selection, labor analytics, supply chain analysis and business tax incentives negotiation/procurement throughout the United States and Canada.
Ron began his career with the Kansas Department of Commerce, as Manager of West Coast Business Development under former Governor(s) Bill Graves, Kathleen Sebelius and Sam Brownback. Responsibilities included business attraction, discretionary incentive negotiation, project management and marketing strategy for an 11-state territory.
Ron serves on Board of Directors for the Urban Land Institute-LA, Los Angeles Regional Food Bank, and the Special Olympics. He is a former member of CoreNet, IAMC, IEDC, House of Blues Foundation and the Grammy Foundation. Ron is a former professional athlete – briefly playing professional basketball in Australia and France. He attended graduate school at Baker University in Baldwin City, Kansas and graduated from Emporia State University in Kansas with a Bachelor’s of Science – Social Science on a full athletic scholarship. He remains engaged with his alma mater serving on the Board of Trustees, Dean’s Advisory Council at the Cremer School of Business, and was honored to receive the 2020 Distinguished Alumni Award. Ron is a proud native of Saginaw, Michigan.
Managing Director
Morgan Stanley Real Estate Investing
Kev Zoryan is a Managing Director of Morgan Stanley. He is Head of US Asset Management for Morgan Stanley Real Estate Investing’s (MSREI) various private equity real estate funds. He is responsible for the sourcing, execution and asset management of real estate investments. Prior to his current role, Kev was Co-Head of US Acquisitions and Head of West Coast for MSREI.
Kev joined Morgan Stanley in 1997, starting in the Los Angeles office in the private equity investing area of the Firm’s real estate businesses. He has been involved in many of the Morgan Stanley Real Estate investments on the west coast and in Mexico. After returning from business school in 2001, here joined the Firm in the Investment Banking Department in Los Angeles as a generalist in Corporate Finance. Kev established the Firm’s Los Angeles real estate investing office in 2005. Prior to Morgan Stanley, Kev was employed by the JE Robert Companies.
Kev is actively involved in the national real estate community. He received an MBA from Harvard Business School and a BS from the University of Southern California. Kev is a Global Governing Trustee of the Urban Land Institute (ULI) and Former Chair of the ULI Los Angeles District Council Advisory Board. Kev is a member of the Executive Committee of the University of Southern California Lusk Center for Real Estate, and the Policy Advisory Board of the Fisher Center for Real Estate at UC Berkeley. Kev is a member of the University of Southern California Alumni Association Board of Governors Executive Committee.
Eddie Arslanian
Regional COO
Ramboll
Marty Caverly
EVP
Lowe
Ada Chan
SVP
Cain International
Andy Cohen
CEO
Gensler
Anne Fletcher
Managing Principal
HOK
Greg Rodgers
VP/Director of Marketing
Jerde Partnership
Lew Horne
President Advisory Services SW
CBRE
Sonnet Hui
VP
Project Management Advisors
Sandra Kulli
President
Kulli Marketing
Allison Lynch
Chair
ULI-LA
Jen McElyea
Managing Partner
Ethos Real Estate
FAIA, NOMAC, IIDA, LEED AP
Principal, Director of Global Diversity, Los Angeles
Born in Harlem and raised in the Bronx, Gabrielle knew from the time that she was twelve years old that architecture would be her calling. Her motivation to enter the profession was a direct response to the design of public housing and her strong desire to positively impact the lives of African Americans and people of color living in her community. Her career path was driven by a passion to design for others and foster access to the design industry for all genders and racial backgrounds.
As the second black female to graduate from the architecture department of the Rhode Island School of Design, Gabrielle has been a key player in our firm’s success for over three decades, working in both the New York and Los Angeles studios where she became the first African American and first woman to rise to the position of Managing Director. Over the course of her career, she has led numerous complex and high-profile projects, including the Ronald Reagan UCLA Medical Center and King Saud bin Abdulaziz University for Health Sciences.
Her unique role as the firm’s Director of Global Diversity and an award-winning principal, enables her to combine her passion for architecture and social justice to effect positive change.
Director, West Region
Amazon
Ron Frierson serves as Director of the West Region for Amazon. His role is responsible for supporting investment projects in the Western United States (WA, OR, CA, AZ, HI, and AK) where he champions investment narratives to achieve company objectives while working in close collaboration with business partners in WW real estate, legal, public policy, community engagement, communications, finance, workforce staffing, and taxation.
Before joining Amazon, Ron served as Director of Economic Policy for Los Angeles Mayor Eric Garcetti. Ron led the Business Team for the Mayor’s Office, which develops business policy affecting the world’s 3rd largest metropolitan economy. Ron’s portfolio included the City’s major industry sectors – Commercial Real Estate Development, Technology, Sports & Entertainment, Manufacturing (Bioscience), Taxation, Healthcare, and Tourism & Hospitality. He also oversaw the Convention & Tourism Department, Department of Cannabis Regulation and the Economic Workforce & Development Department on behalf of the Mayor’s Office. Significant projects include Gucci’s 100-year anniversary, COVID-19 microloan program, the L.A. Regional COVID Relief Fund, Commercial Eviction Moratorium, HQ relocations, Covid-19 vaccine logistics/strategy, and film production studio capacity strategy, among others. Ron’s team was
instrumental in developing programs that continues to help the Los Angeles economy stabilize and recover from the economic damage caused by the COVID-19 pandemic.
Ron’s career spans over 20 years of service in both the private and public sectors including domestic and international corporate site selection, management consulting, real estate brokerage/entitlement/development, labor analytics, supply chain analysis, discretionary business incentive negotiation & procurement, media/marketing, economic development and international professional athletics.
Before joining the Mayor’s Office, Ron was Director of National Incentives for NAI Capital-Tenant Consulting Group in Los Angeles where he began building the firm’s national incentives procurement consulting capabilities and performed tenant representation brokerage services. Prior to that, he briefly served as the Principal – West Coast at Hickey & Associates (NY) and served as Vice President at CBRE-Location Incentives (AZ), a team that specializes in corporate site selection, labor analytics, supply chain analysis and business tax incentives negotiation/procurement throughout the United States and Canada.
Ron began his career with the Kansas Department of Commerce, as Manager of West Coast Business Development under former Governor(s) Bill Graves, Kathleen Sebelius and Sam Brownback. Responsibilities included business attraction, discretionary incentive negotiation, project management and marketing strategy for an 11-state territory.
Ron serves on Board of Directors for the Urban Land Institute-LA, Los Angeles Regional Food Bank, and the Special Olympics. He is a former member of CoreNet, IAMC, IEDC, House of Blues Foundation and the Grammy Foundation. Ron is a former professional athlete – briefly playing professional basketball in Australia and France. He attended graduate school at Baker University in Baldwin City, Kansas and graduated from Emporia State University in Kansas with a Bachelor’s of Science – Social Science on a full athletic scholarship. He remains engaged with his alma mater serving on the Board of Trustees, Dean’s Advisory Council at the Cremer School of Business, and was honored to receive the 2020 Distinguished Alumni Award. Ron is a proud native of Saginaw, Michigan.
Managing Director
Morgan Stanley Real Estate Investing
Kev Zoryan is a Managing Director of Morgan Stanley. He is Head of US Asset Management for Morgan Stanley Real Estate Investing’s (MSREI) various private equity real estate funds. He is responsible for the sourcing, execution and asset management of real estate investments. Prior to his current role, Kev was Co-Head of US Acquisitions and Head of West Coast for MSREI.
Kev joined Morgan Stanley in 1997, starting in the Los Angeles office in the private equity investing area of the Firm’s real estate businesses. He has been involved in many of the Morgan Stanley Real Estate investments on the west coast and in Mexico. After returning from business school in 2001, here joined the Firm in the Investment Banking Department in Los Angeles as a generalist in Corporate Finance. Kev established the Firm’s Los Angeles real estate investing office in 2005. Prior to Morgan Stanley, Kev was employed by the JE Robert Companies.
Kev is actively involved in the national real estate community. He received an MBA from Harvard Business School and a BS from the University of Southern California. Kev is a Global Governing Trustee of the Urban Land Institute (ULI) and Former Chair of the ULI Los Angeles District Council Advisory Board. Kev is a member of the Executive Committee of the University of Southern California Lusk Center for Real Estate, and the Policy Advisory Board of the Fisher Center for Real Estate at UC Berkeley. Kev is a member of the University of Southern California Alumni Association Board of Governors Executive Committee.
Eddie Arslanian
Regional COO
Ramboll
Marty Caverly
EVP
Lowe
Ada Chan
SVP
Cain International
Andy Cohen
CEO
Gensler
Anne Fletcher
Managing Principal
HOK
Greg Rodgers
VP/Director of Marketing
Jerde Partnership
Lew Horne
President Advisory Services SW
CBRE
Sonnet Hui
VP
Project Management Advisors
Sandra Kulli
President
Kulli Marketing
Allison Lynch
Chair
ULI-LA
Jen McElyea
Managing Partner
Ethos Real Estate